Hello, I am Allen D'Angelo. It's good to have you here.
It's always interesting to read the page on a web site where people tell you about themselves.
When I sat down to write this page this morning, the idea of writing about myself in the third person felt strange to me.
So I thought I would just talk to you as I do when I am face to face with someone I appreciate and who trusts me as a friend and business confidant.
I'd much rather be speaking with you about your business life. There's a lot I'd be curious to learn about...
I'd ask whether or not you have a business now. If you do, I'd ask you to what degree you see your marketing as a high-return investible asset.
I'd be interested to learn what keeps you up at night, or what compels you to get up in the morning.
Talking all about my highest accomplishments with INC 5000 and Fortune 5000 companies does little good, unless I am sharing a case study you could apply to something important.
Talking about myself, or my academic degrees, doesn't add value for you, or get you any closer to the results you crave most in your business.
So I'm not going to do that.
Now in case you're wondering...
Can this person get results for me?
For many readers, my answer is a flat out... NO.
Here's Why I Say This...
THE ONLY THREE REASONS YOU SHOULD BE HERE:
You're actively advertising and promoting, and you're willing to admit your results should be way better, when you know it's true.
Now, I'm not here to sell you advertising. I was the first to buy HULU to get rid of the ads. I am the first person to round-file junk mail and email.
Yes, I do carefully watch and keep files on the good stuff... but only the good stuff.
Why am I a critic of marketing? For the same reasons you and everyone else are. We all think we're great marketers. We lack time. We have no perceived need for the ad. It's not of interest. The message seems irrelevant. The list goes on.
The less relevant the ads, promotions and bits of marketing we receive, the more we feel they are an interruption to our day.
If you're marketing is not automated and you don't have a winning strategy for how to use digital marketing in business right now... you're torching dollars.
I will tell you how I freed myself in business... and how every day I work with entrepreneurs and large companies, giving them seismic shifts in their sales by automating their direct digital marketing assets, turning their businesses into highly-profitable enterprises for them.
At the beginning, as an investment banker, I was called by law firms and private equity advisors seeking professional advice for clients on how to make their businesses more attractive to investors--to raise capital, or exit them.
Most needed to close big gaps. There were under-performing sales teams, a lack of income-producing marketing assets, bad products and cash flow issues.
Many of these companies relied too heavily on sales teams, cold-calling and overused lists. Most forfeited millions of dollars along the way.
Every one of them was as happy as a pig in mud... except the smart ones who knew there was more in store for their businesses and were frustrated. Those were the ones worthy of my capital... and my time.
Those business leaders often didn't know it, but they were in great need of direct digital advertising and next-level marketing assets.
So when I started to notice that two of my investment portfolio businesses, ones I'd given working capital to, were under-performing--things got personal.
To top it all off, I could find no in-house managers inside those two businesses capable of turning advertising and promotions into automated marketing as investible and predictable income-producing assets at the level I demanded.
To get the cash flow growth that would drive the double-digit returns on my OWN investments in these two under-performing companies, I brought in my best past income-producing marketing assets. I put them to work. I had to do that as a marketer to get the returns I sought as an investor.
After only a few years of running my investment bank, making angel investments, something became crystal clear in the data:
The businesses I invested in, AND applied my high-return marketing and advertising assets, yielded thousands of percent greater returns, THAN the ones I gave ONLY capital to.
That realization changed everything.
From that moment forward, I stopped focusing on investing capital ONLY and started bringing breakthrough marketing and advertising assets to as many business as possible.
This turned into something I've coined: “Results and data-driven marketing investments.”
Soon, I was bombarded with consulting requests to help companies turn their advertising and promotions into investible income-producing growth assets.
Think for a minute about all that's gone into building the business you work in every day.
Go down that rabbit hole, and recall all of the time, software, meetings, knowledge, design work, team members--all the costs you've incurred to find the latest ways to game the system.
Is some of it working?
Probably. In the short term.
Some of my clients sell things like plastics manufacturing, industrial products, and solar products, and many have grown with an old-school sales force where sales people contact the clients before the client sees their marketing.
If you're in that boat and if you've not thought about automating your marketing, or adding digital marketing to your company, I would strongly suggest you consider doing so.
For example, when we add automated digital marketing to the front-end of a client's marketing and selling process, our track record is to procure an increase of 130% to 300% in top-line growth--with significantly reduced costs.
If you rely mostly only on telemarketing, or a sales force to drive sales growth, you're missing a lot.
Maybe you have an episodic income stream that’s supported by chasing new gimmicks, like CRM software, auto-responders, or digital ads that get views, clicks, or likes but do not produce enough bankable value.
Or maybe something else has got you settling for less than you deserve. What is it?
Your marketing must be in the form of income-producing advertising and marketing assets that deliver consistent, reliable, measurable, and bankable returns.
You'll be a time-waster for us both, if you're not willing to admit that your results should be way better then they actually are in important areas of your business.
If you want to kill time, take your friends to a 3-D movie. It’s just way more fun.
Are You Still Good Here?
This is what you can expect from me.
- Actionable and workable strategies and tactics I learned as an angel investor, investment banker (where I discovered that the marketing and advertising assets were more valuable than the capital I brought) and how you can close the gap between your marketing assets and cash flow right now, for free …which are typically followed by:
- Frank invitations to work together with me and my team, either one-on-one or in small groups.
- Announcements and sales offers for my best books and products as they are released.